Do Better Than A 5-Star Customer Rating

Do Better Than A 5-Star Customer Rating

Amazon. Uber. Trip Advisor. Customers are expected to provide a rating for everything these days. Although seeking customer feedback is the right thing to do, a 5-star rating often just means: ‘I got what I expected’. The experience might have been pretty good, and...
How To Write Cold Emails That Convert

How To Write Cold Emails That Convert

Cold emails tend to sound fantastic in your own mind.  You put serious time into drafting the perfect email. It’s simply destined to convert. You hit Send and … nothing. No reply. Total silence. What went wrong?   Well, usually there’s a few issues....
Digital Marketing Mistakes To Avoid

Digital Marketing Mistakes To Avoid

  Recently, I was helping a new client to increase sales for their online store. Their main priorities were to get more organic traffic and improve conversions. Pretty typical, right? So I was curious to know why they left their previous agency. It turns out the...
How To Write A Useful Business Plan

How To Write A Useful Business Plan

Conventional wisdom says you need a business plan. We’ve heard it all before: “Prior planning prevents poor performance.” “By failing to prepare, you are preparing to fail.” Now add the fact that financial institutions typically require you to have a solid business...

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